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Don’t Talk about this Promotion

The First Rule of this Promo Night is That You Don’t Talk About This Promo Night.

A little something different this week at the water cooler.  Its a whole week dedicated to one team, since their promo calendar just really popped for me.  The Water Cooler is about making moment that fans will talk about and I want to talk about these promos before they even happen.

The Charleston Riverdogs are the team. Based in Charleston, SC they are the Single-A South Atlantic League affiliate of the Yankees. Their home stadium is at Joseph P. Riley, Jr. Park and are famously owned by The Goldklang Group which is an ownership group led by Marvin Goldklang. The group includes Jeff Goldklang, Bill Murray, Tyler Tumminia, Mike Veeck, and Tom Whaley.

The team recently released it’s promo calendar with a slew of fun clever promotions that just jumped off the screen for their unique playfulness. The team has  a year-long mission statement to Make Fun: RiverDogs believe that we can create a better, happier, more joyful community by helping people “Make Fun.”

Day 2 of this week series features this fun movie anniversary run up of Fight Club.

The First Rule of this Promo Night is That You Don’t Talk About This Promo Night (May 9): Rules are rules. (But as part of the 20th anniversary celebration, the first 1,000 fans will receive a bar of soap that smells like a baseball glove).

We talked to Ben Hill on the April 2019 Podcast about Anniversary-based promotions, like this 20 year anniversary nod to the 1999 movie Fight Club.  Listen to Ben on the podcast or read his sweeping look at the potential pop-culture and movie anniversaries.

Stay tuned all week as we look how the team is making fun:

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Jon Cudo

Creative Sports Marketing and Game Operations Professional. Dad. Not necessarily in that order.

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