Great news in MILB, the Copa de la Diversión is expanding next year to 72 teams. This program was a raging success for minor league baseball expanding the audience and generating millions in new merchandise revenue. And now a hockey team in San Antonio is following the lead with a great new promotional night.
Ben Hill and Jon Cudo talk more about it in the April 2018 Gameops.com Podcast.
More teams. More inclusion. More of the Copa de la Diversión.
The program will expand to 72 teams next season: https://t.co/TgyaJ7KGDn #MiLBesDivertido pic.twitter.com/KjPMGRMNGm
— Minor League Baseball (@MiLB) September 24, 2018
This is crossing over into Hockey now as well with teams like the San Antonio Rampage adding a Spanish Heritage night to their calendar, complete with a name change and custom logo. (see more)
What does “Chimuelos” mean? – A person who is missing teeth
Why Chimuelos for the name? – Hockey players customarily loose teeth because of the game so we’re quite literally the “Chimuelos de San Antonio”
The San Antonio Rampage tonight announced that the team will temporarily change its identity to Los Chimuelos de San Antonio in honor of the club’s first-ever Día de los Muertos game. Chimuelos players will hit the ice on Oct. 26 in specialty jerseys as the AT&T Center transforms into a Día de los Muertos celebration.
Doors Open: 6:30pm Puck Drops: 7:30pm. Add a commemorative bobblehead to any ticket for only $10, while supplies last. Bobblehead packages will increase to $15 with the purchase of any ticket starting on Oct. 8 at noon CT.
Please welcome to town…
Los Chimuelos de San Antonio. Coming October 26th.
💀: https://t.co/VuHMukblwd pic.twitter.com/Dtssbl8ekM
— San Antonio Rampage (@sarampage) September 21, 2018