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Epic Tradition in Pittsburgh

Aspirational-level tradition from the Pittsburgh Penguins.

We have talked a lot about traditions lately.  How to start them, critical elements, why they are important and how to make them last.

While this example is a little less about game operations and more about sports marketing, it shows how impactful and meaningful a good tradition can become.

The tradition of Pittsburgh Penguins players personally delivering season tickets to fans holds significant importance in fostering a strong sense of community and connection between the team and its supporters. This practice traces back to the early years of the franchise, symbolizing a commitment to the fan base and acknowledging their vital role in the team’s success.

By having players hand-deliver tickets, the Penguins demonstrate appreciation for the fans’ unwavering support and provide a personal touch that sets them apart. It’s a tradition that embodies the team’s dedication to engaging with the community and building a lasting bond, making each fan feel like an integral part of the Penguins family. The excitement and joy experienced by fans when meeting their favorite players at their doorstep further solidify the unique and cherished relationship between the team and its passionate supporters.

Immediately many thoughts go to “how would we get our players to buy in and do this?”  Well, when your franchise has a 50 year tradition and everyone who has ever put on the team sweater has done it….its probably an easy sell, if it is a sell at all.

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