Dueling Rebrands and More

Rebrands, jerseys, Base-Running and Military….these Dogs do it all.

Last stop on our week long series feature from the Charleston Riverdogs promo calendar.

We just loved the original ideas from the team that are sure to spurn a lot of water cooler talk this year.

The team had two rebrand nights (in addition to their Copa Nights) that stood out as well.

Rainbows Pride Night (August 14): The RiverDogs turn back the clock to the days when names like Hall of Famer Roberto Alomar, Sandy Alomar, and Carlos Baerga roved the infield of College Park. The RiverDogs will become the Charleston Rainbows again, complete with Rainbows uniforms, for one night only in conjunction with Charleston Pride, who will receive the proceeds of the jerseys auctioned off during the game.

Boiled Peanuts Night (August 3): Back by popular demand, the RiverDogs dip into a steamy pot of Charleston tradition as they transform in the “Charleston Boiled Peanuts” for a night. The Boiled Peanuts will celebrate the second annual event with one-night rebrand, including a host of new nutty merchandise on-sale at the ballpark and leading up to the event online.

boiled peanuts!

The first 1,000 fans through the gate will also receive their very own Boiled Peanuts bow tie in honor of Tony the Peanut Man, paying homage to the longtime ballpark vendor, who in part inspired the club’s temporary moniker and logo that debuted in 2018.  (thanks to the Moultrie News this week for the promotion summaries)

One historical and one fun, both well thought-out and interesting.

The team packs their events with featured promotions, clever and one-of-a-kind mixed with the tried-and-true baseball staples like honoring the Military and Kid Run the Bases.  Saturdays Live at The Joe feature a host of postgame activities and shows, including five helicopter ball drops with a chance to win prizes.

If you are looking for a team to follow who is getting the right spirit of the game and creating a memorable experience for fans this is a shining example.  I hope you enjoyed the extended look at the team this week in the water cooler.

More links: Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zack Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed a wide range of industry topics.   Free One Month Trial is available now on PLUS.

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November 2018 Podcast

Ben Hill joins the podcast to talk about the best promotions in 2018 in Minor League baseball and Cameron Hughes talk about the humble beginnings of his touring act.