The KC Chiefs have given their Drum tradition a big boost this year, creating a permanent spot for the Drum prominently among the people. Love the long-standing tradition and the showcase of the long history in the video. While a lot of teams have been creating these traditions in recent years, the Chiefs have one that dates back to the 1970’s.

Ahead of every game, the Chiefs have a drum ceremony as the fans find their seats. It’s a way to get the crowd loud and engaged in the game. Typically the Chiefs bring in celebrities, members of the community or former players to pound on the drum. Before last season’s AFC championship game, they even had Chiefs Chairman and CEO Clark Hunt out to lead the pregame ritual.

Typically the drum was placed on the field level, but with the new upgrades it will permanently have a place in the upper deck.

Fans who sit in the upper deck will get to see the pregame ritual up close and personal instead of having to watch it take place on the field below. Having a permanent location for the drum, directly beneath the towering video board, should also help bring some attention to the pregame ritual. (From ChiefsWire)

One of the best traditions in football is getting an upgrade! 🥁 pic.twitter.com/Xvlntkv2LR

— Kansas City Chiefs (@Chiefs) June 20, 2019

Of course you once you upgrade you need to keep filling the celebrity spot with stars, like the across-the-parking-lot star Whit Merrifield from the Royals.

There will be a familiar face beating the drum at the Chiefs game today. pic.twitter.com/o1fZtYyGM2

— Royals Review (@royalsreview) October 13, 2019

Traditions and Experiences

IronPigs got this right:  Kids Run the Bases is more than a promotion now. It's tradition, experience and connection. Creating ...
Read More

Chiefs Upgrade a Tradition

The KC Chiefs have given their Drum tradition a big boost this year, creating a permanent spot for the Drum ...
Read More

High Five – Columbus Crew

Our "High Five" series looks at five stand out elements from a live team reviews around the country, along with ...
Read More

Day of the Dead in San Antonio Grows

The Day of the Dead is a Mexican holiday celebrated throughout Mexico and nowhere more than at hockey games in ...
Read More

Carolina Siren Motivates a Bunch of Jerks

We love those game traditions that leave a hole you can plug in interesting people or celebrities into, like this ...
Read More

Throw Another Log on the Fire

One of my favorite traditions is from the Portland Timbers.  Every goal their mascot (a real live Lumberjack) revs up ...
Read More

High Five – Omaha Potholes (Storm Chasers)

Our "High Five" series looks at five stand out elements from live team review around the country along with assorted ...
Read More

Mascot Mechanics

Rob Wicall and Jon Cudo have over a half century of experience performing. Here they boil down the mechanics of ...
Read More

The Arena by Rafi Kohan

The American sports stadium, for all its raucous glory, is an overlooked centerpiece―a veritable temple―of our national culture. A hallowed ...
Read More

Timber Joey Slices One Off

One of the great mascot programs (you can hear my thoughts on the December 2018 Podcast) and true to his ...
Read More