Detroit was not playing around with this epic run-up of the Martin TV show theme night, including a custom intro video, Martin-themed Piston gear and support from Martin Lawrence himself.
DETROIT – May 11th, 2021 – Today, the Detroit Pistons and Martin Lawrence announced the launch of a Martin-themed Pistons merchandise line. Nearly thirty years after the iconic Martin show premiered with the city of Detroit as the backdrop, Lawrence and the Pistons have reunited for this limited-edition collaboration showcasing Detroit’s love for Martin, and Lawrence’s love for the city the TV hit took place in. The line will be available this Friday, May 14th, exclusively on Pistons313shop.com.
WZUP, Detroit! What’s a @realmartymar collaboration without recreating the opening? The entire organization went all in. We’re talking players, Coach Casey, and even the man himself, Troy Weaver! Don't forget to grab today's Martin merch at 3:13 pm on https://t.co/bqkN2mAqLK. pic.twitter.com/O1y6fVfmQg
— Detroit Pistons (@DetroitPistons) May 14, 2021
While a mojority of the players were not born at the time the show aired in the 90’s, syndication has kept the show relevant. The Pistons saw Martin’s embrace of Detroit as an opportunity to link the team with the iconic show.
The Pistons also drew some inspiration from some of the show’s episodes but did not use specific episodes since the team doesn’t not have rights to them. But in drawing inspiration from the show, they were able to create the include jerseys, hats, shorts, sweatshirts, T-shirts and more in the collection.
It also helped in some of the in-game promotion materials like the Shenehneh-style fanny packs that will be given away at Friday night’s game against the Denver Nuggets. (mlive.com)
Always a good test of giveaway perceived value, the Fanny Packs are fetching over $20 on eBay.
Hear our players talk about how much of an impact “Martin” had on their childhood growing up. @RealMartyMar’s hit series was more than just a show but was a cultural phenomenon that uplifted the city of Detroit! pic.twitter.com/YEfJtZuDNA
— Detroit Pistons (@DetroitPistons) May 13, 2021
An most importantly the promotion has everyone talking.
See more on the Piston’s Game Operations and Entertainment in our High Five Game review from January.