Painting the Desert Ice

Arizona Coyotes create annual experience that fans just love.

The Arizona Coyotes were creating lasting memories with their annual Paint the Ice event this week.  Fans were allowed on the ice and giving the chance to interact with team personnel and fans while painting their own messages on the ice.

The Arizona Coyotes announced today that the club is inviting all Season Ticket Members, corporate partners and general fans to come to Gila River Arena on Sunday, April 28 for an Open House/Select-A-Seat event. Fans will also have an opportunity to paint personal messages on the ice and interact with Coyotes players, President & CEO Ahron Cohen, TV Play-By-Play Announcer Matt McConnell, Radio Color Analyst/Brand Ambassador Paul Bissonnette, In-Arena Host Kristen Keogh and team mascot Howler. (team website)

Fans are given the chance to paint their personalized messages on the ice and take photos for social media using the hashtag #BackWithOurPack, broadening the reach fo the event.

“Makes me more excited for next season.”

This event is a total winner for the experience created for the fans and the opportunity for the team to engage with their fan base. Season ticket holders can look for new locations and the team uses the open arena setting to sell season tickets for next year as well.  Season ticket holders and corporate partners are given special access as well, creating more value for those groups.

Great experience created by the Coyotes.

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