Painting the Desert Ice

Arizona Coyotes create annual experience that fans just love.

The Arizona Coyotes were creating lasting memories with their annual Paint the Ice event this week.  Fans were allowed on the ice and giving the chance to interact with team personnel and fans while painting their own messages on the ice.

The Arizona Coyotes announced today that the club is inviting all Season Ticket Members, corporate partners and general fans to come to Gila River Arena on Sunday, April 28 for an Open House/Select-A-Seat event. Fans will also have an opportunity to paint personal messages on the ice and interact with Coyotes players, President & CEO Ahron Cohen, TV Play-By-Play Announcer Matt McConnell, Radio Color Analyst/Brand Ambassador Paul Bissonnette, In-Arena Host Kristen Keogh and team mascot Howler. (team website)

Fans are given the chance to paint their personalized messages on the ice and take photos for social media using the hashtag #BackWithOurPack, broadening the reach fo the event.

“Makes me more excited for next season.”

This event is a total winner for the experience created for the fans and the opportunity for the team to engage with their fan base. Season ticket holders can look for new locations and the team uses the open arena setting to sell season tickets for next year as well.  Season ticket holders and corporate partners are given special access as well, creating more value for those groups.

Great experience created by the Coyotes. Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zack Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed a wide range of industry topics. 

Coming in November “Upping your Appearance Game with Kenn Solomon and Jon Cudo” (11/9 1pm EST) and “Excellence in Live Event Hosting with Greg Hutson” (11/22 1pm EST). 

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