Fun player character video from the Arizona Coyotes. Making the players the stars and more accessible to fans helps build a connection. Great work, including using player Derek Stephan as the host. Check it out.
Not all #Halloween candy is ranked equally. 🍫
In the latest edition of "Stepan Behind the Mic" @DerekStepan21 goes inside the locker room to discuss favorite costumes, candy and more: pic.twitter.com/TVdFCuUBgu
— Arizona Coyotes (@ArizonaCoyotes) October 31, 2019