A giveaway is maximized when fans can immediately activate it. Rally towels and Thunderstix are a great example, no sooner are the in fan’s hands than the fans are using them to support the team.
Here are a couple great examples from Wright State and Hope College where the giveaways are instantly useful for the fans in a connective way. Both teams are creating a Color Theme Night (Green at Wright State and Orange at Hope) so fans are a part of the fabric of the promotion as soon as they pass through the gate. Wright State also offered Glowsticks for 2,500 fans to further enhance the effects.
Related:
WEAR GREEN TONIGHT!!!
✅ Greenout t-shirt giveaway (First 4,000 fans)
❇️ Glowsticks (First 2,500 fans)
🎟 https://t.co/cOnnlHSAFl#RaiderUP | #RaiderFamily pic.twitter.com/UejzonsO3O— Wright State Raiders (@WSURaiders) February 10, 2023
Tomorrows basketball doubleheader is an orange out 🟠🟠🟠 FREE shirts available to the first 2,000 fans‼️ pic.twitter.com/U58uGPQ8Bj
— Hope Men's Basketball (@Hope_Basketball) January 27, 2023
These color nights have their origins from the White Out in Winnipeg, you can read more about that in this Water Cooler post:
