
Jazz Bear Becomes Second Best Bear Mascot
The Utah Jazz Bear moved to second place among active sports mascots yesterday when this new bear mascot debuted in Russia (third if you count Smokey the Bear).
“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation. When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there. Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)
The Utah Jazz Bear moved to second place among active sports mascots yesterday when this new bear mascot debuted in Russia (third if you count Smokey the Bear).
Who lives in a Pineapple under the see with a full color imprinted hat?
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