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Water Cooler

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what they have seen, they are getting an additional kick out of being able to say they were there.  Do not deny them the simple pleasure, especially since they are giving you the invaluable word-of-mouth advertising to add to the newspaper reports.” – Bill Veeck (Hustler’s Handbook)

Tis the Season

Tis the season for the Great Lakes Loons. Crack out the egg nog.

Men Dressed as Hot Dogs

The people making memorable experiences at the game (and also serving us tasty hot dogs and cold beer) matter.

Dog Days

Dog Days. The background on the battle.

Hot Target Drop-In

The Threshers drop in a military demonstration team as part of a successful celebration of ‘Merica.