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Water Cooler

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)

Jurassic Nuts

Nuts connect with a movie anniversary and movie premiere this summer with a Jurassic Park promotion.

First and Zen

Cleveland Browns are getting their downward dawg on with a local yoga studio creating a great on-field experience for fans, here is the full scoop.

How Voting Helps More Than The Results

Hockey’s Wichita Thunder are looping in fans on their Star Wars Night early with an on-line fan vote.  This smart tool helps in a lot of ways beyond the data collection (names, emails, phone)…read more.

Dueling Donut Days

National, commemorative, observational, food and trivial days are fun obsession of the #hashtag crowd on social media and a lot of sports fans.  Look not further than these fun social media promotions from Indianapolis and Richmond last week:

Superhero Night in Dunedin

A double dip giveaway weekend in Dunedin each checking a different box for fans.  First a chew toy for man’s best friend and then a Superhero Cape for your little with special powers.