
Ugly Tradition in Ann Arbor
Some traditions are prettier than others, but hold the potential to bond fans together.
“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation. When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there. Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)
Some traditions are prettier than others, but hold the potential to bond fans together.
Blooper carries the buzz of a WIN onto the field and onto social marketing with this winning tradition.
Philly fans give The Wave gets an amazing new twist.
Marky Mark gets the Vegas crowd cranked up with this pre-game tradition.
Its getting groovy in South Bend. The Cubs tap into the huge Grateful Dead following for promotional theme night.
Oilers NAIL a cam with perfect time and a sneaky celebrity cameo that you won’t want to miss.
Reno revs up with this great branded partner live race.
Hudson Valley Renegades turn a viral goose chase into in-game and on-line fun, making the most of the moment.
Jumbo Shrimp ask WHY NOT in their creative process and end up with a new interesting in-game tradition. Plus a creative question for your own show.
Storm Chasers add a post-game experience for military families.