Water Cooler

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)

On the Frontlines in Chicago

Finding ways to pay tribute to Frontline Workers is a growing trend in game presentation. What is your team doing for the front line?

Blues Clues

An all-hands on deck approach to this cam can produce big results.