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Water Cooler

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)

Open for Fun

Cap’s add mascot and a wheel to make things more exciting at a weekend Open Practice.

Media Day Cuts in Buffalo

The Sabres start our week-long look at how teams are using Media Day to build content for their in-game presentation.