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Water Cooler

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.”
– Bill Veeck (Hustler’s Handbook)

United by Giveaways

MLS team is hitting its stride with paired giveaways to drive sales and fan loyalty.

Shelldon Pops Off

Shelldon pops off on social media to celebrate reaching his goals.