A quick step-by-step tutorial to add a QR scan code to your mascot program. Connect fans immediately and directly to your online elements. This is important during a pandemic and will remain useful even after we return to normal.
Everything related to COVID-19 and game operations, including article links, PPE and all COVID-related content.
We look at what some teams, entertainers and mascots are doing with their social media accounts. How can this platform effectively build their brand, sell tickets and engage with their fans.
Make your next ribbon cutting sharp with some easy planning steps.
In the world of sports, it’s kind of like wondering how the Pyramids were built, or who created Stonehenge. It’s just one of those elusive mysteries. Or is it?
Kobe Bryant’s untimely death created the need for teams and players to honor the legendary star. We look at examples from around sports.
Wicall and Cudo boil down the mechanics of being a strong effective mascot character into 3 main traits: Be Aware, Be a Character and Be a Professional with 10 ways to keep your character focussed on success.
The Pittsburgh Pirates had a tricky situation on their hands this spring when 20,000 bobbleheads that appeared to be giving fans the finger arrived. Find out how our panel of industry pros might have handled the case of the “offensive’ bobblehead.
Creating a “Mascot Code of Conduct” can help ensure your performer projects your brand and helps you avoid potentially catastrophe.
In the game ops world, instant audio playback tools are critical for your in-game experience. But how about away from the venue? Are you bringing your laptop to a school show, mobile marketing event, parade, or dance team performance? No need, all you need is one of these apps available for your smart phone. We look at the best options in this app review.