Cardinals SHOW Out with Marvelous Promotion

Cardinals didn’t just tell their fans about the upcoming Marvel Night Promotion… they SHOWED them.

Great piece of business here from the Cardinals.

If any fan wasn’t sure what this promotion might be, look like or FEEL like….they show you.  Using footage from a previous year the post SHOWS the experience of a pre-game Marvel Parade on the warning track.  It shows the expectation for fans to be a part of the fun, to dress up and to be rewarded for their support and engagement.  The team SHOWS fans what to expect, rather than TELL fans.

In storytelling (and screenwriting) the principle of “show, don’t tell” emphasizes the importance of using visual and sensory elements to convey information, emotions, and ideas to the audience, rather than relying solely on exposition or direct statements.

Showing is more effective than telling, here’s why.

  1. Engagement and immersion: Showing allows the audience to actively participate in the story by observing and interpreting the visual cues presented. It engages their senses and creates a more immersive experience, drawing them into the narrative world.
  2. Emotional impact: Visual storytelling can evoke powerful emotions by allowing the audience to witness and experience events firsthand. By showing reactions, body language, and facial expressions, the audience can connect with their feelings and empathize with their experiences.  SEE the kids smiling as they walk in the previous parade.
  3. Subtext and depth: Showing allows for the inclusion of subtle details, subtext, and symbolism that can deepen the story and enhance its themes. Visual cues, such as  environment or objects within a scene, can provide additional layers of meaning that would be difficult to convey through explicit telling.
  4. Visual storytelling is universal: Visuals have a universal language that transcends barriers such as language or cultural differences. A well-crafted visual sequence can communicate meaning and convey emotions to a broad audience, making it more accessible and relatable.  Here the fun is completely visualized.  Kids dress up, they smile, parents are part of the experience and its an ON THE FIELD experience.  Some of those elements are implied, but not expressly. The visuals are more clear and powerful
  5. Retention and impact: Studies have shown that people are more likely to remember information when it is presented visually rather than through text or verbal descriptions. Showing important story elements or key moments can leave a lasting impact on the audience, making the story more memorable.

However, it’s important to note that “show, don’t tell” doesn’t mean eliminating all forms of telling or exposition. A balance is necessary, as there are instances where telling can be efficient or necessary for pacing, context, or to provide crucial information. Skilled storytelling often combines showing and telling effectively to create a well-rounded narrative.


  • Recap: Can You Feel It? with Cameron Hughes – Cameron Hughes is no stranger to drawing a passionate response from fans. This huddle looks at finding ways to emotionally connect with your fans through your show.
  • Parades, Patches and Promises – Girl Scouts have their night in the sun with the well-considered Scout Night with the Lakewood Blue Claws.
  • Costume Parade – Isotopes make their Super Hero Night Unforgettable for kids.
  • Selling the Experience – There are moments and experiences teams can create for fans that shouldn’t be overlooked as a way to build lifelong connections with your audience. We look at several examples.
  • Rockhounds Captain a Marvelous Promotion – Marvel and MILB team up to save the universe (and create a great promotional night).

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