Another great example of repackaging in-game content for social media, this one from the Hershey Bears. Even better, this was never used in a game, so they just unleashed it on social media.
Really fun target game featuring a couple players trying to shoot t-shirts for points from T-shirt Launchers. Gives some player personality and a sponsorship activation. The game is a keeper when everyone gets back to live action.
Introducing the @CJsTire T-Shirt Cannon Challenge! Filmed before our season ended, players try their hand at shooting our T-Shirt Cannon at targets to earn points. Our first competitor is @Alexeyev04, and he brings the laughs! #HBH pic.twitter.com/QOcjVc3To9
— Hershey Bears (@TheHersheyBears) May 29, 2020