Award-Winning Year of the Fan in KZoo

KZoo takes home the ECHL top honors for marketing in part for their epic year of the fan plan.

Well earned props in Kalamazoo.  This ECHL team won Marketing Department of the Year awards (celebrated in the most 2020 way possible with a Zoom call). Last fall the team announced the Year of the Fan, including a World-Record Light Saber Battle and four painted ice nights.

You can read more about their promo calendar from this Water Cooler post: Epic Battle Planned in Kalamazoo Plus is our value-added membership site. It is a network to enhance the fan value of events.  Twice a month we gather for an hour long discussion on an industry topic with a special guest to share their insights. Leaders like Claire Czerniuk, Zoltan Berensci, John Franzone, Tyler Ferraro, Maurice Brazelton, Jackie Maldonado, Todd Bosma, and Anton Wright have discussed topics from developing talent to building a home-field advantage. Upcoming calls include Zach Frongillo from the Savannah Bananas (7/27) and Colleen Flynn from Mascot-Link (7/13).  Free One Month Trial is available now on PLUS.

Related articles