August 2023 Party in the Back Podcast

Kaz Egan, Justin Jett and Cameron Hughes shine on the August 2023 Party in the Back with host Jon Cudo. We talk about a big promotion with the Lake Elsinore Storm, discuss who is inspiring teams creativity, authenticity, social media and more.

Lake Elsinore Storm Multimedia Manager Justin Jett and Host Kaz Egan join the Party in the Back podcast to talk about a big promotional night.  July 14th the team hosted a three-part promotion that connected the audience with social media in a clever way that both activated and shared the promotion.  We discuss their scavenger hunt, scout night and social media night combination.

Kaz and Justin shared some of the details that helped elevate the promotion and connect to the theme, like adding a Mr. Beast-style in-game contest (see Tweet below).  The promotion also highlighted some of the clever in-game improvisation the team utilizes to make promotions both more playful and effective.  They also noted some inspiration from the Savanah Bananas along the way.

Then Canadian National Treasure Cameron Hughes joins the Party to talk about effective Social Media, the value of authenticity and why it’s so important to SHOW, not just TELL. 

Plus Cam shares breaking news on the launch of the Audiobook launch of his book The King of Cheer.

Thanks for listening and sharing the podcast.  

Related Links

    • Last Month on the Podcast: Rob Wicall joins Host Jon Cudo to discuss the audition process, with insights for building a successful process for teams and tips for those auditioning. Plus the value of the Secret Handshake promotion and more.
    • One Year Ago on the Party in the Back Podcast: In August we Party with Matthew Kaminski, who Sports Illustrated called “an expert troll” on social media. Matthew shares his experience as the Atlanta Braves Organist. Plus Rob Wicall talks about the first installment of his new series Impact Moments.
    • Five Years Ago on The Podcast: Cameron Hughes, Ben Hill and David Stogdill join the podcast. We look at contests and contestants, along with preparing them and prizing them for maximum effect. Stogdill talks about his new book on his mascot career.
    • Ten Years Ago on The Podcast: A little soccer, a little Sacramento Kings‎, a little minor league baseball, a little mascot talk, a little wrestling and a little Simon Says equals our August 2013 Podcast with Jon Cudo and Pat Walker.
    • Cardinals SHOW Out with Marvelous Promotion – Cardinals didn’t just tell their fans about the upcoming Marvel Night Promotion… they SHOWED them.
    • Huddle 2.0 – Fan Supporter Sections – Fans Groups can become the Heartbeat of your Crowd. Our panel looks at these Fan Supporter Sections, how they are built, their value, how to entice your management to invest and how the groups can build home field advantage for you. Expert panel includes Steven van Vooght, Molly Zaluski, Johnny Watson and Ryan Madayag.
    • Pulse: Star Wars Night – Star Wars Nights are a sports marketing phenomenon. We take the Pulse from dozens of teams with examples, insights and inspiration to make your fans feel the Power of the Force!
    • King of Cheer by Cameron Hughes – Canadian National Treasure and frequent guest on our podcast Cameron Hughes writes about his life journey and inspires everyone to get up and take a chance on themselves in his new book KING of CHEER.
    • That Guy Writes a Book – That Guy has a new book out. Check it out here.
    • Recap: Can You Feel It? with Cameron Hughes – Cameron Hughes is no stranger to drawing a passionate response from fans. This huddle looks at finding ways to emotionally connect with your fans through your show.
    • Cameron Hughes Entertainment Act Page – Cameron Hughes wants you to JUST GET UP and live every experience to the fullest.

Here is more of the great content created by the Storm for their Get Reel/Social Media Night.

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

Time Codes

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