April 2020 Party in the Back Podcast

Social Media thought-leader Tariq Ahmad thinks out loud with host Jon Cudo on successful social media during the lockdown. Plus Cameron Hughes joins to talk about cheering alone, connecting while distant and he votes in the unique March winner for the 2020 Water Cooler Bracket.

This month we Party with social media thought-leader Tariq Ahmad at this critical time in sports. As the Corona Virus Pandemic has separated teams and fans one of the few connections left is via social media.  Tariq shares how teams can shift their focus effectively to these virtual connections, what success looks like and how the landscape may change from here. (Note: I mistakenly mention Tariq was on the podcast in 2011, it was actually March 2014)

We are also joined by entertainment act Cameron Hughes. Cam is well know for spreading cheer and leading with enthusiasm and we need him now more than ever. Cameron looks at the value of our online connections and how doing what we normally do offline can be used during the lockdown online. Cameron wraps with the 2020 Water Cooler Bracket with his pick for the best Water Cooler Moment in March. A unique winner for a very different time in sports.

And as noted in the show, here is the Instagram post I recommend you watch with no volume if you want to believe Cameron has completely lost his mind while in self-imposed quarantine. 

Enjoy the show.

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WHATEVER I can do for YOU! ❤️🙏🌏📣

A post shared by Cameron Hughes (@cameroncheers) on

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

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To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts. Plus is our value-added membership site. It is a network to enhance the fan value of events.  Twice a month we gather for an hour long discussion on an industry topic with a special guest to share their insights. Leaders like Claire Czerniuk, Zoltan Berensci, John Franzone, Tyler Ferraro, Maurice Brazelton, Colleen Flynn, Jackie Maldonado, Todd Bosma, and Kari Norvell have discussed topics from dance teams to creating custom music. May calls feature Josh Sabo from the NBA Cavs/MLB Guardians discussing how to maximize your music bumper library and Jonny Greco from the Seattle Kraken looking at the 5 ‘E’s of an Experience.  Free One Month Trial is available now on PLUS.

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May 2014 Podcast

Cudo talks with David Raymond and highlights promotions in sunny Tampa and how the Durham Bulls are using their promotional calendar to enhance the value of their in-game entertainment.