April 2017 Podcast’s Benjamin Hill, crazed lunatic Cameron Hughes and Mikaela Higgins from the Lansing Lugnuts join the April 2017 Podcast.

Minor league Promotional Guru Ben Hill starts the podcast with some notes on his summer touring plans #SorryColorado.  He covers food as promotion and the subtle shift away from some food promos and all you can eat specials.  Ben reflects on Mountain Man and pulls sunshine out of the darkness of upcoming Total Eclipse promotions.  Ben closes with a note on a team promotion suggesting every promotion has been done already…and why they are right.

Professional Touring Act and Canadian National treasure Cameron Hughes joins the podcast next to talk about adding some novelty to promotions by changing their setting (in one of the more memorable segments ever on the show).  Cameron then breaks down several promotions in a March Madness-style bracket, including a rare glimpse at a more salty side of Cameron.  Promotions include social media night in Sacramento, St. Patricks Day in Toronto, a crossover sport promotion in Phoenix and an opening day vote in Michigan.

We wrap up with a special visit with Mikaela Higgins from the Lansing Lugnuts who lays out their Lugnuttiest opening night plans and more.

Plus 5 years ago on the pod and site notes.

Click to play, or right click to download the audio file

Related Links and mentions from the show:

  • Ben Hill on the Web
  • Cameron Hughes on Twitter
  • Lugnuts Promo Schedule
  • 5 Years AgoApril 2012 – Anniversary Podcast features a look at one promotional contest you should never do and a look back at dueling March promotions.  The special guest Benjamin Hill from joins Cudo to look ahead at April’s minor league baseball promotional buffet.  Cudo (who flies solo this month while Walker toils at work) wraps with shout outs to the worthy and a special March Madness bracket update.

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