It was Star Wars night for the Allen Americans and the team shared their in-game success online and made their Star Wars Efforts look epic. Take a look at a few of posts in their story.
First the jerseys, which were also auctioned off post-game.
The force is strong with these threads#LiveInTheRed🇺🇲 pic.twitter.com/a2GEiU5k00
— Allen Americans Professional Hockey Club (@AllenAmericans) December 3, 2022
The concourse fun and the cast of characters:
Young Padawans mastering the force on the concourse tonight!#LiveInTheRed🇺🇸 #REDemption #NeverTellMeTheOdds pic.twitter.com/5Gz7u3jcrS
— Allen Americans Professional Hockey Club (@AllenAmericans) December 4, 2022
Connecting the action to the promotion. Even the tweets were playfully scripted.
End of Episode 2: The Score Awakens
⛰️: 3
🇺🇸: 1#LiveInTheRed🇺🇸 #REDemption #NeverTellMeTheOdds pic.twitter.com/ypNwK7ziH3— Allen Americans Professional Hockey Club (@AllenAmericans) December 4, 2022
And the wrap up from the ice:
End of the Final Episode: Attack of the Rush
⛰️: 8
🇺🇸: 2#LiveInTheRed🇺🇸 #REDemption #NeverTellMeTheOdds pic.twitter.com/xQa2C69D0m— Allen Americans Professional Hockey Club (@AllenAmericans) December 4, 2022
It’s all a great reminder to Celebrate your Success and show fans your promotions are meaningful and successful. Building up your current and past promotions signal to fan that your next promotion is going to also be great.
Also, while the team lost 8-2 you are confirming that the night is entertaining regardless of the score. It is what we all do in game operations and presentation.
