Today's Moment: 12/5/2017
Black Friday and White Out in Saint Paul
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Lots of teams went BLACK for Black Friday wearing their black uniforms or sweaters. The Minnesota Wild turned it around and had BLACK and WHITE Friday, with Black Friday Sales in the Team Shop and the team wearing WHITE road jerseys.
Watch this video....it's a great example of using social to hit all your promotions, themes, sponsors, crowd prompts and more with one punchy video.