Our first ever audio interview with Geordie Macleod, the Manager of Game Entertainment for the NHL Calgary Flames who discusses the Flames rather unique approach to wedding proposals, including their unique price tag of $5000.

The ZOOperstars! and BirdZerk! have some new friends. Find how who has joined these popular inflatable characters to form a formidable stable of entertainment in 2009.

For the last 6-7 years I have tried to plan a “big name” August Interview to mark our anniversary. I have long wondered who I might find befitting of the 10 year anniversary…. I think I found the right guy: Dan Migala.

Experienced sports marketers know that logo placement can have a lot to do with how an imprint conveys its promotional message. Some people overlook how important where a logo goes as a consideration.

Is creativity in marketing as important as it used to be? Of course it is! But how do creatives make sure that their brainstorms pay off for their brands? A roundtable discussion featuring: Robin Blunt of MasterCard, Bryan Finke of Nike, Lewis Goldstein of Snapple, and Steve Rotterdam of EastWest Creative.

Rick Burton is Director of the Warsaw Sports Marketing Center at The University of Oregon -- but his perspective is anything but academic. He sees the traditional sports business model being challenged. He frets that young people may be losing interest in sports for a whole bunch of reasons. He thinks the big leagues haven't done enough to stay connected with their fans, or thought enough about how to grow the business of sports on the global stage.

We first talked to Ron Seaver about two years ago in November of 1999 as he prepared for the 2000 National Sports Forum. The Sports Forum has grown and thrived since then, and we caught up with Ron again for a quick hit of what's happening at the 2002 Sports Forum in Houston.