Placement is the Key: Imprinting Tips
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Location, Location, Location: Logo Placement Is Key

Experienced sports marketers know that logo placement can have a lot to do with how an imprint conveys its promotional message. Some people overlook how important where a logo goes as a consideration.

Of course, there aren't always a lot of choices when it comes to logo placement. Some items may dictate where the imprint area appears, making logo location a non-issue. But in cases where there are options – or with custom jobs – you and your client need to figure out the best place for their logo early in the transaction.

What's The Goal?

Jean Braun, co-owner of Independent Business Services (IBS), says that if a product has numerous logo placement options, she always discusses them with the team early on. "They need to be aware that there are options for them. It would be unfair if you didn't show them your capabilities," she explains.

Braun discusses logo location when she makes product recommendations. Placement can make a promotional product more effective, she continues, when it's in sync with the team or sponsor's goal for the promotion.

Clients may not realize that placement can emphasize a logo or make a message "pop." Those who want to promote a new Web site, for instance, may assume the URL address should go right under their logo. "But if you take that Web address and move it somewhere else – put it on the handle

This interview was reprinted with permission from Counselor/IMPRINT/Advantages Magazines. Special Thanks to Carole Seymour Editorial Assistant and Cindy Ironson. From asi Briefings May 21, 2003 / Issue 826. Some parts edited for clarity in sports.

Art and Graphics Information Get the details on important art terms and file types. Understand how important good art work can be in making your items look great. And read why taking a logo from a web page will not work on printed products

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