Craig Wolfe talks Celebriducks
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After several attempts, we finally caught up with Craig Wolfe for a Interview to find out what it's like to spend years becoming the latest overnight sensation.

Craig's Celebriducks are the hottest premium item in sports, with bidding over $300.00 on eBay for these lovable character ducks.

The Owner and President of Celebriducks, Craig Wolfe, joins us for the June Interview. Sounds like you are busy down there.

Craig Wolfe: It's been remarkable. It's funny, we had been doing this for a few years and we had an underground cult following with the assorted ducks we have on the web site, but most people did not know about us. Then the Iverson thing hit and overnight it went crazy. It was everything we hoped for, but never really thought would happen. So the Iverson Duck was the first one in sports?

Craig Wolfe :
Yes, Dave Coskey the VP read an article in the Atlantic Sea Press, who had recently done a story on my business. The 76ers are always on the lookout for cutting edge promotions, so he called and we started talking. He thought it would get an extraordinary amount of publicity on the heels of the beanie babies and the bobbleheads.

After that was released, it really hit and stories were coming out in the LA Times and ESPN about fans lined up around the stadium to get their hands on these ducks. Police cars escorted the ducks into the arena. That may just be because it's Philly (laughs). Did you ever think you'd be making your living selling rubber duckies?

Craig Wolfe : Not in a million years. We were publishing art work from television commercials. That was our business. One the side someone had the idea of doing ducks that looked like celebrities. And if you saw our first demo duck...well, it's been said that it was an idea that should have never come to light. They were horrific. We saved them all, but they are scary. In our art business we always previously worked with other people's designs from the commercials, and we really wanted our own product.

Had I known how difficult it would be, I may not have done it. The process of getting manufacturing set-up overseas and a balanced design took years to do.

Now is the fun part. So what's one the horizon?

Craig Wolfe : Actually I just got back a prototype for a Mr. T duck and we are working on a transvestite duck from the Rocky Horror Picture Show. We are really going in all different directions here. We are also working with Major League baseball. [Update: Since this interview was conducted, Celebriducks have signed deals with NASCAR, the NHL and collegiate licensing.] How many sports promotions to you have setup right now?

Craig Wolfe : They just keep coming in. With the Sosa and Alou coming up, we will have done our first Major League Baseball. In fact I am throwing out the first pitch at one of the games.

We have Giambi with the Yankees and we are doing a new one for Babe Ruth and the Yankees. Pudge Rodriquez for the Rangers, which looks great with the catcher's gear on. We also have the quarterback for the Indiana Firebirds (AFL). So you are moving into all sports.

Craig Wolfe : Absolutely. And colleges too. First Oregon called. Well, that one is a little obvious.

Craig Wolfe : Seems like everyday we get another call from around the country. Now we have corporations calling too. One hotel wants to do their CEO and put the ducks in all the rooms. You're going to retire on this, you know that right?

Craig Wolfe : Well...(pause)...yeah. We'd be hard pressed to screw this up.
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