The Carter Files
Showing items 1 - 9 of 9 in The Carter Files
Scott Carter on Game Operations and Entertainment Topics
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Staying Relevant in the Offseason
Date: 11/1/2011Welcome to the off-season, the cold, dark solitude of life with empty stadiums and without the excitement of live sporting events. Here's how to stay relevant when your sport isn't.
Categories: Baseball, Basketball, College, Football, High School, Hockey, marketing, Other, Soccer, Sport
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Learning From Tech Companies
Date: 9/26/2011Scott Carter looks at how the success or struggles of three tech companies can give you insight into your own success in sports.
Categories: marketing
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Battling the Dog Days
Date: 1/31/2011Hockey and Hoops are in the post All Star Game mode, which can be monotonous. It’s a chance to take stock of stats and standings; it’s a moment to regroup before it’s too late. Scott Carter shows how to turn it into a mid-season motivator.
Categories: Contests and Promotions, marketing
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Building the Perfect Promotional Schedule
Date: 1/31/2011One of minor league baseball's best promotional schedule builder breaks down his approach in this month's edition of The Carter Files.
Categories: Contests and Promotions, marketing
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Keeping Your News in the News
Date: 1/31/2011Having an effective media and public relations strategy is essential in keeping your team in the public eye, here are 8 tips from The Carter Files.
Categories: Contests and Promotions, marketing
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Repeat Customer Success Cycle
Date: 1/31/2011Carter looks at the circular process to building a repeat customer base and how the game experience is what you're selling during the season.
Categories: Contests and Promotions, marketing
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Can You Be Your Team's Social Media E.X.P.E.R.T.?
Date: 10/27/2010With the ascension of social media sports organizations need a point person to quarterback new technology efforts. So, why can't it be you? Scott Carter helps you become an EXPERT.
Categories: Baseball, Basketball, Football, Hockey, marketing, Sport
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Death to Jock Jams
Date: 10/27/2010From the second a fan walks through the turnstiles to the celebration of a come from behind win, there’s one constant current pumping through your venue that keeps the excitement going. It’s music.
Categories: Baseball, Basketball, Football, Hockey, marketing, Sport
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To Comp or Not To Comp?
Date: 10/2/2010While the casual fan may think comp'ing tickets is a wonderfully generous proposition, Scott Carter looks at the pros and cons sports executives must consider with a mass comp strategy in his first Essay on Gameops.com.
Categories: Baseball, marketing