Best of 2016: The Review (continued)
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Best Game Night Promotion:

What single game or series promotion was most effective and creative, serving as a tool for teams to entertain and draw more fans. Consider creativity, entertainment value, media exposure, drawing power, and execution of the operations. We also level the playing field by considering budget constraints to minor league teams. A promotion with the ability to positively affect the entire fan experience by touching multiple areas of marketing and presentation. For example: A Military Appreciation Night which positively pays tribute to the military with a camouflage hat giveaway, military ticket discount, use of military families for in-game promotions, video package of players speaking to their appreciation for military families, and a surprise reunion of a soldier and their family.

Winner: Purple Game, Purple Game (Columbia Fireflies)

Prince's untimely death sparked a number of Prince Tributes, promotions and purple love. The Minnesota Twins and Wild both featured significant Prince tributes. But this affection wasn't limited to Prince's home state.  The Columbia South Carolina Fireflies (NY Mets Class A Affiliate) staged a robust Prince tribute called "Purple Game, Purple Game".  

Like most award-winning promotions this one integrated the theme throughout the entire production.  Custom Jerseys (and post-game auction), music, themed Kiss Cam, Purple-theme beverages, special gifts for those born in 1999, a fantastic Pancake eating contest, special Little Red Corvette parking, and staff wearing raspberry berets.  

Prince had a connection to the city through a charitable contribution he made following a concert there in 2011, and his drummer was from Columbia.  His legacy was honored through this fantastic promotion on June 9th.

Past Winners:

Listen to the Best of 2016 Audio Round Table discussing all the categories and winners with out panel of Cudo, Walker, Carter and Hill. Podcast - December 2016

2016 Category Page

Entertainment Group - Game Night Promotion - Contest/Promotion 
Mascot - Act - Introductions - Team Operations

Also on has over 2700 promotions in our Promotion Database which is a great place to start your next brainstorming session. We also have dozens of promotions featured in our Promotion Spotlight Section.

Podcast - Jan 2015
Best of 2015: The Review
Podcast - August 2013
Podcast - November 2016
Podcast - June 2015
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