Essays & Writers
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Briefing 101: The Art of Briefing Your Contestants Essay
In any game presentation there are things you control, and things you don't. The unexpected can pleasantly surprise you and create that water cooler moment in the game or it can bite you. The goal is to control as much as you can and allow the unforgettable moments to happen, but happen within your plans, not at the expense of them.
Categories: Contests and Promotions
Circus Time Out Essay
In the last few years as teams add entertainment options, I have watched the rapid increase in what are often referred to as "circus" time outs. These time outs are a combination of all of a team's entertainment elements thrown into one time out in an effort to create a wild explosion of energy.
Categories: marketing, Mascot