Essays & Writers
Showing items 1 - 9 of 9 in Essays & Writers
Special news stories, Guest writers, and Essays
Selling the Experience
Next time you stroll across the ice, walk the warning track or toss an errant ball at the hoop before a game remember that access is special and most lifelong fans have never have that chance. Find out how teams are creating memorable experiences.
Categories: Baseball, Basketball, College, Contests and Promotions, Football, High School, Hockey, marketing, Soccer
Every Bird is Different
We recently received this essay from the Seattle Seahawks mascot, which was a very interesting way to use your mascot to project a positive message to kids. The message can be read to kids at a school assembly or used in the game program.
Mets Plan Special Night as Baseball Returns to NYC
A very special night is planned for the citizens of New York when the Mets return to Shea Stadium to host the Atlanta Braves. This event was the first game played back in New York following the 9-11 Terrorist Attack.
Categories: Contests and Promotions, marketing
Circus Time Out Essay
In the last few years as teams add entertainment options, I have watched the rapid increase in what are often referred to as "circus" time outs. These time outs are a combination of all of a team's entertainment elements thrown into one time out in an effort to create a wild explosion of energy.
Categories: marketing, Mascot