No other game operations inventory has captured the public's imagination in the last 10 years the way live costume races have. This month we span the country to get the full story on these races.

A 21-year veteran mascot looks at 3 ways to make your mascot appearances great and 3 ways to ruin in this month's Essay.

We look at what some teams and mascots are doing with their Twitter accounts and how using this platform can build their brand, sell tickets and engage with their fans.

As video technology gets cheaper and better, simple solutions now exist for teams and performers at all technology levels at very low costs. Read more from Editor Jon Cudo on the uses for the inexpensive Flip Camcorders.

Prize Wheel and Plinko are fun concourse activities, but for teams they can be an opportunity to generate profit. Here is a quick look at how a wheel can spin a profit for you from Gameops.com.

We recently received this essay from the Seattle Seahawks mascot, which was a very interesting way to use your mascot to project a positive message to kids. The message can be read to kids at a school assembly or used in the game program.

At the 2002 NBA Mascot Conference we asked several top NBA mascots for their advice to aspiring mascots on how to advance their mascot career and get prepared for mascoting opportunities. We share that advice here.

A very special night is planned for the citizens of New York when the Mets return to Shea Stadium to host the Atlanta Braves. This event was the first game played back in New York following the 9-11 Terrorist Attack.

A special video piece was created this season for the Portland Fire (WNBA). The piece features the Fire's mascot, Spot, in a spoof of the popular Nike Rhythm ads. The video aired on the Fire's opening night broadcast and was also played in-arena for the fans. Shot and edited by local production house Lost Highway Pictures, located in Portland Oregon.

In the world of sports, it's kind of like wondering how the Pyramids were built, or who created Stonehenge. It's just one of those elusive mysteries.