Essays & Writers
Showing items 1 - 10 of 26 in Essays & Writers
Special news stories, Guest writers, and Essays

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On Site for Silent Night
Date: 12/29/2012Gameops.com made the trip to Taylor University to see their ballyhooed promotion Silent Night, which lived up to it's billing and then some.
Categories: Contests and Promotions

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Lessons from a Multi-tasking Mascot
Date: 3/31/2011Professional Mascot Kelly Frank just performed 19 NHL games, 12 MLB games, and 3 football games in 2 months...and still had time to deliver a long list of Mascot Tips in this must-read essay.
Categories: Mascot

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Selling the Experience
Date: 2/18/2011Next time you stroll across the ice, walk the warning track or toss an errant ball at the hoop before a game remember that access is special and most lifelong fans have never have that chance. Find out how teams are creating memorable experiences.
Categories: Baseball, Basketball, College, Contests and Promotions, Football, High School, Hockey, marketing, Soccer

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Fur and Loathing
Date: 1/3/2011For well over a decade Kelly Frank has successfully avoided ever having to get a "real job." She is a professional mascot. In her guest essay she pauses long enough to answer questions asked of her as a mascot.
Categories: marketing, Mascot

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Best of the Decade Audio Roundtable
Date: 12/31/2010Cudo, Hill, Walker and Carter look back at the last 10 years in 5 categories and shared our picks for the Best of the Decade in each category in a special Audio Roundtable.
Categories: Contests and Promotions, marketing, Mascot

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Best of 2010 Audio Roundtable
Date: 11/30/2010An audio roundtable with four industry insiders to discuss and review the Gameops.com Best of 2010 Awards. The panel included Scott Carter, Pat Walker, Benjamin Hill and Jon Cudo.
Categories: Contests and Promotions

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Live Racing
Date: 7/20/2010No other game operations inventory has captured the public's imagination in the last 10 years the way live costume races have. This month we span the country to get the full story on these races.
Categories: Contests and Promotions, marketing

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Make or Break: Mascot Appearances
Date: 6/30/2010A 21-year veteran mascot looks at 3 ways to make your mascot appearances great and 3 ways to ruin in this month's Essay.
Categories: marketing, Mascot

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38 Tweets for Success
Date: 3/30/2010We look at what some teams and mascots are doing with their Twitter accounts and how using this platform can build their brand, sell tickets and engage with their fans.
Categories: Contests and Promotions, Mascot

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Valuable Video
Date: 5/1/2009As video technology gets cheaper and better, simple solutions now exist for teams and performers at all technology levels at very low costs. Read more from Editor Jon Cudo on the uses for the inexpensive Flip Camcorders.
Categories: marketing, Mascot



