Best On-Field Contest or Promotion: Sausage Races

What promotion or contest is the most entertaining. For example, a "Chuck-a-puck" contest. This is a repeatable on-field promotion that is held in-game. Consider entertainment value, sponsorship possibilities, cost, and repeatability.

Milwaukee's Sausage Races / Brooklyn's Hot Dog Races
No contest got more publicity than the Sausage Races in Milwaukee thanks in part to Pittsburgh first bagger Randall Simon....but that's not the only reason our panel loved the Sausage Races. Nothing says "Milwaukee" like Sausages (and beer), so the race is both fun and sponsor-friendly, but it also ties into the community, albeit in a rather odd manner.

While many teams have some "live" racing Milwaukee and the Brooklyn Cycolnes "Nathan's Famous Hot Dog races" stood out for their creativity and community connection. Credit also to Brooklyn for creating an amusing back-story with their lovable loser "Relish" (the hot dog who finds a new way to lose each night).

Honorable Mention:

• Baby Races / Diaper Dash
  As one panelist pointed out, "I love the baby races". The cute and comical baby races are back in popularity. Many teams are also using them to attract families and a non-traditional sports sponsor (baby-products) to their games. Fans get a huge kick out the event as the cute kids of the community race to see who is the fastest baby.
  
  Several teams like the Phoenix Mercury (WNBA) have also added a Community Relations element boasting a charitable donation in the form of a diaper Drive to the event....raising money and awareness for the Homeward Bound Program.
  
  Read more about Baby Races on the Gameops.com Interview with Glen Gower of the Ottawa 67s.