Articles

Articles, essays and information on Game Operations and Entertainment topics from industry pros.

Permission to Fail

Robert Kennedy said “Only those who dare to fail greatly can ever achieve greatly.” No doubt he was talking about Mascotting. Find out why you should give your mascot permission to fail.

Selling the Experience

There are moments and experiences teams can create for fans that shouldn’t be overlooked as a way to build lifelong connections with your audience. We look at several examples.

Look Mom! I’m on the Jumbotron!

Kiss Cam, Hug Cam, Love Cam and Dance Battle Cam….We look at over 20 “Cam” options, along with tips and insight from industry leaders on how to make your next Cam even better.

Silent Night – Taylor University

Silent Night is an amazing and powerful game promotion that is now a signature event for a small Evangelical Christian college. Gameops.com made the trip to Taylor University to see their ballyhooed promotion which lived up to its billing and then some.

Lessons from a Multi-tasking Mascot

Professional Mascot Kelly Frank just performed 19 NHL games, 12 MLB games, and 3 football games in 2 months…and still had time to deliver a long list of Mascot Tips in this must-read essay.

Fur and Loathing

For well over a decade Kelly Frank has successfully avoided ever having to get a “real job.” She is a professional mascot. In her guest essay she pauses long enough to answer questions asked of her as a mascot.

Live Racing

No other game operations inventory has captured the public’s imagination in the last 10 years the way live costume races have. This month we span the country to get the full story on these races.

Circus Time Outs

You can keep adding more entertainment elements to a time out, but eventually they will have less of an effect in producing desired results. Read why and how to fix it.