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Best of 2012: The Gameops.com Review (continued)

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Best Game Promotion:

What game night promotion was most effective and creative. An example would be President's Night Game where a team builds an game day promotion around a theme like "Presidents", perhaps handing out US flags, and having namesakes like "George Washington, Richard Nixon, and George Bush" dropping the puck for a game held on President's Day. Consider creativity, entertainment value, media exposure, drawing power, and execution of the operations.


Winner: Silent Night - Taylor University

Every year the Friday before final exams, Taylor University hosts the Silent Night Men’s Basketball game. In it, students remain quiet until the 10th point is scored and then erupt in cheering. In the late moments of the game, “Silent Night” is sung.

The exact date and origins of the tradition isn't totally clear, but what is clear is the students and fans of the Taylor Trojans experience a truly amazing and memorable event each year.  Panelist Pat Walker suggested Silent Night will go down in game ops lore due to its growing legacy and unclear beginnings. 

 

Honorable Mention: Taco Truck Throwdown 2 and Dubuque Backwards Night

Fresno's Taco Truck Throwdown is promotion that speaks eloquently to the local fans, where Taco Trucks are a significant part of the culture.  As for former Fresno VP Scott Carter and Gameops.com Panelist noted, promotions are most effective when are unique to your market and speaks directly to you fans. 

The second year of the Throwndown was a marked improvement over year one with more trucks, better logistics and additional awareness of the concept.

Dubuque's Backwards Night was a tremendous example of a team going all-out with a concept.  The Fighting Saints took an otherwise lifeless pre-season game and turned it on it's head with a night that started with 3 Stars of the Game and ended with a puck-drop.  Their execution touched on all aspects of the game and earned them an Honorable Mention from this year's panel.

 

Past Winners:

Listen to the Best of 2012 Audio Round Table discussing all the categories and winners with out panel of Cudo, Walker, Carter and Hill.  December Audio Roundtable Podcast

2012 Category Pages

Entertainment Group - Game Night Promotion - Contest/Promotion
Mascot - Act - Introductions - Team Operations

Also on Gameops.com

Gameops.com has over 2500 promotions in our Promotion Database which is a great place to start your next brainstorming session.  We also have dozens of promotions featured in our Promotion Spotlight Section.

Related Links:

Podcast - January 2013
Podcast - December 2012
Best of 2007: The Gameops.com Review
On Site for Silent Night
Birth of a Mascot Tradition
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